The idea is to shape the image of a luxury lingerie designer from concept to completion. This is a live client and her work is sophisticated and chic. She is also open to big creative ideas. Our discussions so far have been about a new kind of graphic that appeals to fore mostly to women, with emphasis on femininity as opposed to what men would like to see. The project would seek to avoid skinny model stereotypes and give Agent Provocatuer, fantastic as it is, a fairly wide berth.
Essentially the project is art direction; rather than getting completely tied to logo/corporate or web etc, though these will certainly factor eventually, I'm looking at making sure the overall styling is perfect. For example one avenue would be the design and coordination of photo shoots with lighting, location, models and make-up artists etc - making the project a big speak for my communication/logistical/real world skills as well as my visual and conceptual ability, which would manifest in the resultant graphic products.
I've had some success working on overtly commercial projects and whilst I personally don't want to be on the designing pub signs vibe, this kind of high end fashion graphic allows me to have some of that functionality that I enjoy whilst also working cheeky, flamboyant ideas into the subtext. At one point I thought: quartet of outrageous girls at Brighter II, modeling corsets and luring industry bods toward my project (at the tempting risk of our show becoming a Las Vegas style cabaret, albeit).
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Good project...again its demonstrates a wide range of commercial activities, (Hopefully at a high level). Do you have print, promotional and marketing deadlines that coincide with final assessment, would be a bonus if they did! I would recommend that once you have a firmer brief establsihed that you visit a number of guys in this biz...I can give you contact once I have sampled the brief.
GTS
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