Thursday, 15 March 2007

Mary's Boutique update

I spoke to Paul's Boutique earlier today and after asking me to email my work to them, they've asked me to generate some ideas and proposals for them. This is what I aim to do for a good few days. I will produce designs that will possibly be applied to a number of things in order to increase cutomers' awareness of the brand.

This may include a catalogue, in-store graphics (may have to discuss with Topshop/Selfridges), perhaps a magazine spread in a fashion mag...? (I have never seen Pauls Boutique stuff shown in any magazine... hhmmm...). One of the directors that I spoke to, Emma Minford, has also mentioned brainstorming some designs for badges to go on clothes, which I will happily do also.

So next step for me is to show them what I want to do. The only guidelines Emma gave me is to try and keep the Pauls Boutique look, which is feminine, but a bit rocky/punky/funky. I think this will go well with what I want to work with.

Not just recycled-Steven Yau

Bio Board®

Our world has limited resources. The population is growing and people need more than before. We are taking from our world and not giving enough back. This product will reverse this negative cycle and help to increase positive life.

Recycling will only ever restore part of what we take away. Bio Board® can still be recycled, but it can do much more than this and actually help to create new life.

Materials such as biodegradable toilet rolls and tissue boxes can be coated in a non-toxic fertilizer. When people have finished using them, the cardboard can be recycled or even better, it can be put into the ground to be a fertilizer for new plants, trees and crops to grow.

Such a useful double purpose suggests many images for advertising the product. Flowering plants could have a toilet roll as their stem. Instead of flower boxes in front of houses there could be flower tissue-boxes.