Discussions with GTS and I think I've got a worthwhile proposal. I intend to produce a painted Bollywood hoarding (see the amazing historic examples above, spot the modern one?) to reflect India’s fading traditions. The poster shall utilise the age-old hoarding technique as to preserve identity and authenticity whilst parodying and subversing classic Bollywood to expose all the ‘drama’ and changes experienced in a youth-orientated India. This shall thus encapsulate many notions of preserving identity, Bollywood as an everlasting archive of India, digital & global takeover, whilst revealing the effects of contemporary India as seen through an already ‘westernised’ British Asian perspective.
A series of A1 posters each representing a different theme e.g. sex & marriage, shopping & globalisation, youth demand etc, may also be produced. Elements of each poster shall then be brought together in the billboard size hoarding, much like the way a Bollywood poster campaign is created.The billboard hoarding will take first priority and shall hopefully be sourced and commissioned from genuine film artists in India. Comments and feedback much appreciated!
