new concept- Stephanie

It has been a craze for several years already in Asia (Thailand, Japan,..) and is becoming increasingly popular over here in Europe : nail art design, which vary from simple designs to outrageous ones, whether it's crystals on nails, brand name logos painted on, pictures transferred onto nails,...) I want to explore this area so i went to Nails Inc (a popular nail bar chain in the UK. They have a fun, quirky concept to the typical ¨boring¨ nail salons so i thought it'd be appropriate to work with them)

I asked if they were interested for me to design a nail art book for them so that they could use it with their clients. To this day, they don't have a ¨catalogue¨ which means that the customer can't really see what Nails Inc has to offer.
The girls at the South Molton Street store told me to come back this coming Friday where the store's manager will be in so i could talk to her.

Waiting impatiently for friday!

jerrome Brown FMP- search for a wall

So today i scouted throughout Chelsea for an appropriate wall for my project. I didnt really find anywhere suitable and may have to find another solution to painting on an actual wall.

This is the most obvious wall which leads to the workshops from the triangle space. It would be beautiful however the wall is too low, not much can be done.


These two walls are behind the triangle space. These walls fit a much more desired scale and there is enough space to record the paintings. however the problems with these are that a) they lead to and are within the garden(right now there is a No Entry sign up) so this maybe area that the college may not want to be trampled all over. And b) its position is hidden from the triangle space so can easily be missed.


NOW this particular wall(the white one alongside the wall behind the arches) made me dribble!! i close my eyes and saw scenes of beautiful letters curving and bendin around such smooth surfaces..caressing the architecture, letterforms gliding from behind the pillars to the huge open space like doves!! the only problem i have with this wall is that people may get in the way of the recording(the college may have other concerns).

These have been the only walls i've seen that would somehow fit the requirements needed for space. Im not too sure where to go from here... another solution would be to put boards up for the following 14 weeks. Places I have considered to be reaonable places have been along the recycling bins, along the wall infront of the beautiful bright white 'un, or the greatest,
most satisfying ppostion along the actual triangle space( dribble some more)!!

The only problem I have with resorting to boards it that it may make the project feel temporary. The whole idea of a wall of fame is that it is permanent and indelible, boards can be taken away.

Talking to a few writers about my project a few responses have been "IM THERE..", "OHHHH HELL YEAH", and "IM SALIVATING"

Hasina Daniel - Juiced

Brief:

As Britain is becoming the fattest country within Europe. The debate of healthy eating has provoked many thoughts and campaigns through the nation. ‘Juices take the fizz out of cola’ Metro 7th March 07.

I have been given the opportunity to create the branding identity for a potential Juice Bar, which is aiming to open in the summer.

The outcome of this project will help to promote awareness of ‘Juiced’ and generate a brand interest, which would be recognised as a well established household name, a place where individuals congregate to unwind, as the client is hoping to open up a chain of shops.

Potential names:
Juiced, Juiced Solutions

Motivation
I have always been interested in the healthy eating debate and also at some point in my life I would like to own my own business; I feel this project would give me an informative insight as to what the graphical process for doing so would be.

Aim
To create a vibrant, memorable brand identity (the next Starbucks?). Test whether good graphics plays an important role in attracting interest from potential customers into the establishment.

Is there a system to graphically promote healthy eating commercially without all the common clichés?

What I will produce

Name
Signage
Stationery – Business Cards/Letterheads
Logo
Slogan
Posters
Possible website design
Marketing (help promote awareness of the brand to generate interest.)
Promotion

Also after seeing some of my work, I have also been asked to design some surface designs for the interior.

Feedback appreciated

Christine - 'twinning'

Yep, here i go again! After a bit of a think on Geoff's comments on education and industry, and a bit of research, there seems to be a widespread view that industry professionals don't involve themselves too much at primary and secondary school level. From what i've read, this has a detrimental effect on young designers as they are not exposed to visual language early enough, and are not encouraged to think out of the box, which of course can have beneficial effects on other aspects of learning, not just the graphic arts.

So what i propose for my FMP is this:
'Twin' Graphic designers/agencies with their local school (in much the same way as towns/villages do with their counterparts in other countries). This way, designers have direct involvement with the next generation, instead of just moaning. I propose to send a covering letter to all would be participents, followed by an information/promotional package a few days later. I would then follow this up with a visit to all concerned. I would also work on the local education authority and try and get them interested. Wouldn't it be cool if this was nationwide? Every school in the country twinned with a designer/agency!
This idea is still abit fresh in my mind so haven't worked it all out yet, so i could really do with some feedback on this.

Christine