Landor Associates, the world's most accomplished and internationally recognized branding and design consultancy, has recently created a logo and slogan for a new Italia. it portal, which will be illustrated at the BIT international tourism trade fair in Milan. The new logo uses the 'it' abbreviation for Italy and the red, white and green colors of the Italian flag. The abbreviation is on a white background with a red dot over a classic black 'i' and a green letter 't'. This was done to promote the country as a brand in areas like tourism.
This gave me an idea, which can be good for Final Project. I was thinking about Italy, its great culture, history, traditions, food and fashion. And I realized I want to explore its graphic design ability. It is a known fact that Britain is famous for its design skills and its design history. So I would like to see how graphic design is developing in other countries, through other cultures. For example, graphic design in Russia, was very successful during soviet time, and stopped developing up until recent years, but now the difference is very noticeable. My ambition is to see how graphic design is developing in other countries and see how it is affected by cultural, political and social increase.
3 comments:
this sounds like a HUGE project, i think the objectives need to be more refined. What would the outcome be?
Thanks for commenting, I really appreciate it!
The outcome will probably be some sort of graphic work, based on the culture I would research graphic design in, looking at history of graphic design in this culture and for example if I would look at Russian graphics, my home country, I would probably be able to meet designers working in this area (I also though it can be useful for me in the future) The idea is to see how graphic design is developing, what its stage level. So to sum up the outcome will be based on graphics, and inspired by graphic designers, who are appreciated in Russia now. I understand that it is a huge project, and I probably won’t have enough time to explore a whole area, but I would really like to start researching it and if I do I hope the final outcome will be found.
I think its a very promising idea, the best you had so far.
A progression of the history of typography throughout the history of various countries, not just Italy or Russia (if this is it) is an exciting project idea which i, myself was always intrigued by. It may seem like a lot of work, but you have time and i think you will enjoy it.
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