Aleister Kelman: Intimate Apparel
My project will require that I engross myself in the psyche of the female consumer and that I engage totally with their considerations, wants and needs
- I will be designing, from scratch, the look and feel of a lingerie designer including identity, photography, look book and online interface
- Working closely with my client I am looking to create a new graphic that is mindful of obvious points of reference such as Agent Provocateur and avoids stereotypes, in terms of male gaze, domination et al.
- In terms of the intimate apparel market my client stands at the high/luxury end owing to the bespoke, limited edition nature of her work (and this exclusive hand made aspect in turn informs the price accordingly)
- To sum up the rationale behind her spring/summer 07 range, it is very much rich tones on tones, hourglass silhouettes emphasizing bust/hips, and absolute comfort for the wearer.
- Throughout I will be working and coordinating with photographers, venues, make-up artists, hair stylists and models as well as communicating with marketing and press professionals.
7 comments:
test send
test send
all good...add an additional bullet point to indicate that you are emulating/shadowing a series of fashion promotion, marketing practicioners, ie: art directors. stylists, photoraphers, printers etc.
MAIN image of corset fab.
You can follow this with your blog and scheduling.
Can you also have D&AD stuff to show too.
Cool....GTS
Aleister I will wear the stuff if it means i will get that lovely corset!
Aimeex
Lol, Aimee!! But it also means everyone attending the show sees pictures of you in corset :P! Still very tempting though since she makes the corset measured to fit your body...and it's worth several hundred quid!
Joanna
Hey, man, if you need an assistant for this, you know, carrying things around, answering phones, helping dressing-undressing, whatever, just let me know..:)
Hey Aleister
Just to say, as i mentioned before, if you need anyone to parade the streets in underwear, or do anything that could
a) promote your lingerie
b) make me famous
then let me know.
In my final weeks I might have to streak to get famous so I could do it in a pair of £500 knickers!
(maybe not!)
But keep me in mind
Michelle
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