Pedro Proenca Final Project

Lula Magazine Font





I will be redesigning the font Kursivschrift Stehende for the exclusive use of Lula Magazine. Following the brief set by the magazine´s creative director, Becky Smith, I will be working on improving the way letters flow into each other, creating ligatures and redesigning some characters for improved legibilty and aesthetic. If sucessful, my contribution will be credited in the next issue of Lula.



In case this project doesn’t develop into something more substantial, I would like to propose another project.



Book Project

I would like to do an information mapping exercise based on the ‘modern artists monographs’ section at the Chelsea college library. I would be approaching the collection from a quantitative perspective (i.e. the amount of books per artist, the shelf space occupied per book/artist). Taking scale into acount, I would produce a book in which each artist would be granted space in its pages proportional to the number of centimeters of shelfspace he occupies , basically flattening the 3D space of library into the bidimensional surface of the page.

This can seem quite a simple exercise, but I think that the ambiguity of the outcome can be thought provoking, and whilst being simple, subtly refer to the wider realm of culture ( the obsessiveness that can be associated with repetitive work tasks – I am a shelver at the library -, the human necessity to hierarchize even the most subjective things, like measuring artistic merit by the centimeter ).

It would provide me with the opportunity to produce a beautiful book related to the ´cultural field´in which I am interested.


Thanks for your comments!