After much dwelling I have decided I want to do a live project in the identity and communication area. The association in question is called 'EYES'. EYES is an international networking platform for extraordinary young individuals with unique entrepreneurial talent, they run an interactive intranet which allows members to keep in touch and share knowledge. I would be working alongside one of the core members and would have a real brief with already set dates.
Problem:
Current brand image is mis-aligned with its core target: the EYES members and candidates. Lack of an official communication strategy consequently resulting in the organization's under-performance. http://www.eyes-online.org/
Aims:
Develop a new communication strategy to improve member involvement, excitement and ignite entrepreneurial behaviour; increase sense of ownership.
Deliverables
1. Improve brand image
- Style Book: new branding scheme
- Apply above across all existing media
2. Develop new communications strategy
- Internal
- External
carla.
2 comments:
Potentially good project...happy for you to proceed, providing that it will provide the creative impetus that you need and that the client is willing for you to engage with good quality graphic design, as you see it, without compromise.
As discussed in our crit last week, there is a very interesting sub-text to this brief- that of how you encourage debate and colloboration in a virtual world.
GTS
Can you add more visual elements to liven up your blog entry...even the current EYE identity...with views on how you will update it?
GTS
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