This project would attempt to further progress the sorry state of online ads and make use of the advantages the internet and moving image gives over traditional static fashion print ads. Building upon my thesis that discusses the cultural production of fashion, it would center around the relationship graphics/fine art methods has to fashion media. In using the language of the fine art world and showing this through graphics, the fashion world gains intellectual and artistic capital that makes the brand/clothing more desirable, as well as showcasing that particular brand’s ethos and ideas. This project would add to that as well as also injecting some fun and experimentation into an otherwise commercial, somewhat stoic format.
This more commercially viable (if accepted would try to secure live client if possible…) project would involve creating a moving image/interactive online ‘ad experience’, exploring differing ways of propagating a specific brand and its image. I need to think more about what exactly what would be done, but am thinking along the line of a series of clips that play when rolled over, introducing a stronger narrative to an ad and showing clothing as it’s mean to be- with movement.
Whilst fashion and moving image have long enjoyed a mutually beneficial friendship, I think it can be taken to the next level in creating something online and interactive that is not simply a translation of a static print ad. It would show skill sets that pertain to the area of design I’d like to continue in such as art direction, production, set design, moving image and web-based skills (although might need outside help with the last one..!) and corresponds with the work I’ve been doing as a research assistant for the Fashion in Film Festival.
http://www.fashioninfilm.com/
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2 comments:
Sounds better as project for you and much more in the zone. Again a plea that you write more simply- in order to appreciate the distinction between diseertation and more racey project text. Can you send again as a tighter two paragraph descriptor (with less waffle).
GTS
Hey kim here,
Really interesting point that could be said for much online advertising...i guess this online expirence be separate from the main company website...Though i guess you wil be art directing rather than making the actual platform for this it's a good idea to talk with David etc (like you mentioned)so that you know the possibilities and limitations.
You said that you weren't sure if the thought process behind the project was central/strong/apparent enough, but if your 'expirence' really pushes the boundaries of online advertising away from the norm, I think your message will be subtle but clear.
Will keep an eye out for anything useful on the web for you...
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