To design the promotional package for Glastonbury festival 2007, with reference to the going "back to basics" theme and intent this year.
The success of Glastonbury has meant that the advertising of it hasn't received a great deal of attention in recent years. The posters are basic, infused with too much colour and the design is repeated year after year. Charming as the posters are, the brand of Glastonbury is one people don't remember.
Motivation:
To create a visual identity that is refreshing and celebratory, whilst maintining the spirit and essence of the event.
To test the creative bounderies within a live brief for a worldwide established festival, which will also be an exercise to see the parallels of what I would produce, against those of the inhouse designer. This will include:
Posters
Adverts
Area Laminates:Performer, staff, guest, resident, camping
Vehicle passes
Entry tickets
Programmes
Glastonbury merchandise: t-shirts, wellies, hats, waterproofs
Here are some examples of previous years posters and current website:
7 comments:
you cab also see a prvious glastonbury website at the Mook website. It's really good
Whoa, those posters could definitely use a makeover. Congrats on securing this brief...you'll do a great job on rebranding the festival visuals!
Congrats on getting the Glastonbury brief, Amy - big potential and very exciting.
The examples here are nearly a decade old though, have you got any examples of the design from 2006?
I've found it - it took some digging but it's worth your while to see as it's a great website
http://archive.glastonburyfestivals.co.uk/map/index.html
Anna
Mook site is amazing, and totally useful for first time festival peeps. thanks for digging it out for me.
In reply to Aleisters comment, I know the posters here are pretty prehistoric. I have a 2005 one as there was no festival in 2006 but I only have an A2 version. its almost exactly the same as the 2000 poster.
Cool stuff, more detailed contact soon- but happy to approve this, very good project...and I also suspect that you are happy with it!
GTS
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