Aleister Kelman: Susannah Katz

• My project will require that I engross myself in the psyche of the female consumer and that I engage totally with their considerations, wants and needs

• I will be designing, from scratch, the look and feel of a lingerie designer at the limited edition/ exclusive end of the market, including identity, photography, look book and online interface

• Working closely with my client I am looking to create a new graphic that is mindful of obvious points of reference such as Agent Provocateur and avoids stereotypes, in terms of male gaze, domination et al.

[Two more bullet points to be added tomorrow afternoon pertaining to market research and seasonal design but need a little more info to get these down... got some quite cool stuff to say about research on the web interface after a discussion tonight.]