Tuesday, 13 March 2007

hung















Thought out our generation, we see a lot of development on technology, for example cassette tape, CDMA phone, typewriter, game boy were once the most popular gadgets in their time, but as technology developed, those things are no longer being use any more, Mp3 has over taken cassette tape, mobile phone network today doesn’t cover CDMA phone anymore due to the introduction of Sim card technology in mobile phone, computer and printer are much widely use than typewriter, and game boy is too out of date for consumer to buy. All those things were once very important to us but now they are rarely used/seen in our world now days! It seems like ages since the birth of those technologies, but it was only 20 years ago! Our generation is developing so fast and people don’t realize that those things were the beginning of our technological world. It is similar to the beginning of human kind.

For the past decades we have been trying to find out more information about the past, and we actually get those historical information by discovering fossil, then we predict what those fossils are and how it was changed.

I am aiming to collect as many of those ex-popular gadgets as possible, than reproduce or make them to fossil alike, so those gadgets will become the evidences of our history, then people can look at those fossil-objects in a different point of view instead of old gadget which has no meaning to this world anymore!
Possibly once those object are made, they can be view in a gallery or in the national history museum…




















also this is the link of my D&AD music Promo for those who are interested
http://www.youtube.com/watch?v=i7IqNC1sDVA

Juliana Davies - Updates!

Hey guys! new updates on my blog! As everyone may imagine, this past two weeks were crazy due to D&AD - everything about making a movie takes long hours! But I posted some research I feel is relevant and I spoke to Georgia and arranged a formal meeting this week, probably on Thursday, to finally decide what music will be used to promote her new album. But from our past conversations she has been very liberal in letting me be as creative as I want and open to everything I propose to her! Which sounds VERY exciting!

for those interested in listening to the music it is available at yousendit
link: http://www.yousendit.com/transfer.php?action=batch_download&batch_id=T2dkUXVucHZZY1EwTVE9PQ

and.... for those who want to take a look at my D&AD work, i would LOVE some comments!!!! you can check it out at youtube. Its draft8 from my account:

http://www.youtube.com/profile?user=julianadavies84

let me know what you guys think!!!!
thanks!

Tim Keay FMP - Digital Aesthetic -

I am very interested in creating a film based around the idea of the 'digital aesthetic'... the fact that almost anyone can record and publish video with modern digital technology.

To explore this further I intend to direct and produce a piece of moving image work, made over the internet from 'user submitted' material, shot on mobile phones.

There have been (relatively low budget) films released over the internet (www.thisisnotalovesong.com springs to mind) and there is a surplus of footage shot on mobile phone - youtube and video blogging are both huge but lack structure and quality.

Is it possible to put the two together and make something that uses Youtube's ideal but has interest and... a point?

The project would require a basic website and online publicity (not a problem), offline publicity and participation (more problematic)

I have also been thinking about offline methods of display, and im interested in whats been termed 'projection bombing' - projecting moving image work onto buildings - bridging the gap between the online and offline. I very much like the idea of putting work produced by 'the public' back into both worlds.

Im meeting up with some guys who made camera phone moving image material for the watermans arts centre, to find out how their low resolution work translated onto the much bigger screen, their aesthetic etc etc.

Any comments, ideas and offers of contribution would be very much appreciated! Cheers

Monday, 12 March 2007

Updates to Aleister's project

Just uploaded my first marks on the entirely blank canvas that is Susie Burstein's branding... check out my blog! Been through many fonts and arrangements to arrive at something really simple in the end... any feedback I can get before I show it to the client will be most appreciated. The mock up products are just to show where the logo would be used and in no way indication of how I expect the finals to look!!

Awesome to see some new projects getting off the ground and also that some of the earlier approved projects are gaining momentum... Anna and Michelle currently rocking my socks with their blistering progress :-)

--A

'Chelle' hosts charity event back in her local home town

If I am going to be famous I must do my bit for charity.
Running alongside my FMP is a ;James Bond' charity event I am organising for my local pub. An idea of mine is to use this as one of my methods of getting my name noticed. This will be done through all advertising by announcing the event is 'hosted by Chelle'. This will be seen on all posters, leaflets, newspapers, radio. People will think- Chelle? Who is that... Then they will see my website address and hopefully log on hence more publicity for me. For this event I worked with the manager to organise:
- an Aston Martin, a Rolls Royce and a Z4 to be outside the front
- celebrity guests, 'Jaws' from the actual film James Bond will be there along with 'Odd-Job' who stars in it too.
- photographers
- radio advertising
- local newspaper advertising

We have also organised a Charity Auction, prizes consist of
- P&O Cruise
- dinner for 2 at The Langham, London
- Adnams brewery tour and dinner
- golfing for 18 people
- beauty treatments
- a Z4 for the weekend test drive
- signed football shirts
- signed James Bond posters

Lots more to come!

Hopefully this will also demonstrate in my portfolio my skill for PR work which I am hoping to move into in the future. I have already designed all the graphics for this event and so the pub are willing to help my name become known by radio / media work that will be involved.
I will have photographs from the event to record the outcome. If you feel this does not relate to my FMP in anyway then let me know
Michelle
x

Rachel Roberts





Environmentally Graphic

The focus of my FMP is the relationship a designer has with the environment-both digitally and naturally. Graphics is a tangible form for communication, something you see, touch, interact with and take away with you, it is a narrative on society-its needs and its wants. My project looks to archive this narrative in an initially print based manner, focusing on the environmental crisis we currently face.

The project would be about connecting people, working together is far more effective then apart. The outcome would be in the format of a book with pages that transform into things you can use/interact with to aid the environment or to raise awareness/ make a social observation or comment about it. I want the outcome to be simplistic and clear but beautifully made and preciously put together as the environment is.
I would look to involve environmentally conscious practises as my critical mass to view my working progress such as the big ask, Howie's,etc.

To clarify:
-Aims to observe and utilise graphic responsibilty through its processes, to draw attention to environmental crisis.
-To display a range of skills through the book from print to layout,product design etc
-Indicate a vocational area-ethical graphics/charities etc
-To produce a beautiful interactive book that uses print,paper craft,photography,illustration etc

Alex Kirmitsis - Web Design Exploration

Comments VERY VERY VERY much appreciated!!


Since the FMP is a great opportunity to promote the paths of graphic design that we are most interested to follow in the future, I would like to operate within the field of web design. I would also like to focus on the live market of Nicosia, Cyprus, since it is a market that I’m familiar of and easier for me to approach, as well as because it is a thriving and progressing market, since Cyprus’ inclusion in the European Union.
My aim will be to research and track down several companies, preferably ones that represent international brands, and design their websites. Some of them may already have existing, running websites, which I will attempt to re-design. The companies and enterprises I will select (or better, try to select) will be from various domains of the industry (fashion, music, medicine, property, sports etc), so that the project will have an interesting variety. All websites will have a similar and familiar layout, since my aim is to introduce my personal graphic touch in all the works so that they will appear balanced and in proportion when assembled and viewed together.
I have started researching and enquiring in the Cypriot market, anticipating to find worthwhile customers before I write this proposal. So far, I have found 3 companies that agreed to participate in this task. Fortunately, all of them from different industries.

1. Kirmico Ltd. is the official representative of the KYOCERA printers in Cyprus, also responsible for the importing and distributing of scanners, faxes, shredders and other office machines.

2. ESPRIT. The famous worldwide clothing brand.

3. Deep Horizons Recordings. The first electronic/dance production studio in Cyprus with a 7-year experience in house music production and DJing.

The project will be a live brief since the constructed websites will be published on the net and will be running normally. I will endeavour to overall find at least 4 or 5 different companies ranging from as much types of business as possible to create my collection of websites.
14 weeks will be just fine.

Pedro Proenca Final Project

Lula Magazine Font





I will be redesigning the font Kursivschrift Stehende for the exclusive use of Lula Magazine. Following the brief set by the magazine´s creative director, Becky Smith, I will be working on improving the way letters flow into each other, creating ligatures and redesigning some characters for improved legibilty and aesthetic. If sucessful, my contribution will be credited in the next issue of Lula.



In case this project doesn’t develop into something more substantial, I would like to propose another project.



Book Project

I would like to do an information mapping exercise based on the ‘modern artists monographs’ section at the Chelsea college library. I would be approaching the collection from a quantitative perspective (i.e. the amount of books per artist, the shelf space occupied per book/artist). Taking scale into acount, I would produce a book in which each artist would be granted space in its pages proportional to the number of centimeters of shelfspace he occupies , basically flattening the 3D space of library into the bidimensional surface of the page.

This can seem quite a simple exercise, but I think that the ambiguity of the outcome can be thought provoking, and whilst being simple, subtly refer to the wider realm of culture ( the obsessiveness that can be associated with repetitive work tasks – I am a shelver at the library -, the human necessity to hierarchize even the most subjective things, like measuring artistic merit by the centimeter ).

It would provide me with the opportunity to produce a beautiful book related to the ´cultural field´in which I am interested.


Thanks for your comments!

Sunday, 11 March 2007

Anna Rhodes Blog updates

have a look and comment please!
annarhodes.blogspot.com

Chris Collicott - Design Community

Working from the idea that design does not exist in isolation, one interpretation of contemporary graphics is that creativity is formed around community and communication: the notion that ideas are formed through a flow of information, people and opinions, and that graphic design is one form of output.

The way designers portray themselves forms an essential part of how the creative community works and evolves. Graphic design provides a platform for promotion in all kinds of ways, but the way that people want to be perceived forms the basis for the community.

This concept would take the project in the direction of a collaboration to discover how creative people would like to be perceived, in order to see how the graphic community interacts and communicates with itself, and therefore how it evolves.

I’m not entirely sure what form the project will take, but I am starting in the direction of a collection of pieces of graphics by other creative people which I will then arrange to present the multi-faceted frontage of graphic design.

thanks

chris

Friday, 9 March 2007

Tara Hughes - BRIEF outline!

Ok that first blog is very long and detailed so here is the outline of my project put very simply!;

-Exploring the printed media's fascination with schadenfreude, by collecting cuttings from 1 month's worth of news.
-Designing their graphic, blocked shapes into 3 posters colour categorised by; comedy, jealsousy and justice.
-Placed in a photographic gallery space for visitors to participate in choosing to witness visually one of the stories by means of basic moving image.
-Their reactions would be recorded photographically to be exhibited back into the space and as new material for short stop-frame films.

I hope this is much clearer!
Feedback appreciated.
Tara

Tara Hughes

Ok, I appreciate this is a long blog but I’ve tried to re-work my existing idea to cover the criteria and so have detailed the whole process of the project.
It’s not waffle, I promise!

I’ve kept with my same theme, as it’s something I’m really enthusiastic in exploring. The problem was communicating the idea graphically and fulfilling my aim in carrying out a live whilst uncommercial project.


Look/Don’t Look

My proposal is to highlight the printed media’s fascination with other people’s misfortunes, in a communicative graphic format that also measures influence and consequent reactions.

The aim is to collect every printed instance of schadenfreude found in 1 tabloid newspaper, 1 broadsheet and 1 trashy magazine over a period of 1 month. This means a range of ‘misfortunes’ affecting ordinary folk, politicians and celebs can be gathered.

Three posters would be designed from the shapes of these cuttings categorised into; Comedy, Jealousy and Justice and printed onto newsprint in Cyan, Magenta and Yellow for each. Postcards could be produced with each shape printed and the actual text and source on the reverse.
The content of the cuttings will also be translated into illustrated strips to be inserted into a constructed moving image device (zoetrope).

To question whether the media encourages/influences us into feeling schadenfreude, these posters of the collated news and the visual tool would be placed at 'Viewfinder Photography Gallery' in Greenwich where visitors would be asked to participate in choosing a category and shape, then given the corresponding postcard to read the salacious, comedic, or perhaps political story. They would then be offered the chance to view that news story play out simply in the form of basic moving image.

What I’m really interested in capturing, is the reactions of people experiencing schadenfreude whether it be with smirks, opened eyes, shocked expressions - if you like it’s the ‘physical manifestation of a private emotion’. I would record these reactions photographically with a view to exhibiting the images back into the gallery space from which they were sourced.
Ultimately, I’d like this imagery to form new content for the zoetrope or possible short stop-frame films to be displayed at the show where visitors would be watching another’s experience of schadenfreude without knowledge of the stimulus.

I recognise that the project relies heavily upon public participation, which is a risk, but as the gallery is located in a busy area with many tourists and students, it shouldn’t be too hard to gain the responses needed.
I feel this project reflects my interest in thought-provoking print based graphics, raising debate on social issues, whilst demonstrating skills in collaboration, print and photography.
Also a substantial body of work can be produced.

Cristina Pais

Having reconsidered my original concept I have re-aligned a more established outcome.

The aim of this project is to reach different audiences through design, being these audiences professional typographers/designers.

Outcome:

-Four different typefaces. I will target different magazines/studios/designers in order to try to generate any kind of interest and, as a result, get some comments out of them.

-Four A2 posters showing each of the typefaces in creative application. The theme will be comments from professional typographers/designers.

-Professional feedback.

When I have the outcome sorted I'll contact those typographers/designers that could be interested in using it (rather fonts or posters) or at least to give any kind of feedback.

The feedback should demonstrate if the different designs reach different audiences.

Thursday, 8 March 2007

Alex Woodcocks music promotions- what d'ya think?

The indie rock band haunts have a very strong almost theatrical approach to their visual representation, and as such is an integral part of the bands package. I will be doing a live brief designing all the visuals for the forthcoming campaign. This will include the first single artwork, which is set as a limited edition run of 500 vinyl, with high production values and a good budget. Also I will be designing the merchandise which will be sold on their uk tour in support of this release. On top of this I will be looking to design the next following single art work, as well as photoshoots, e-cards websites and perhaps even video. All aspects of this campaign must all tie in together and work cohesively as one theme. All items are set for a full uk release in shops.
This is a few little bits and bobs i been messing around with, to be treated more as a mood board rather than an indication to final projects, but hopefully it might coax out a bit of feedback from somewhere.

I gave the bands myspace a brief overhall, althought i just made it black but i will be making further progress on that as time goes buy. This fitness (or not) can be witnessed atttttttt

WWW.MYSPACE.COM/HAUNTSLONDON

You can have a little look about and feast your ears on some bangin choons....So to speak.
Also if your not at a disposition to flashing lights and you got a thing for "lo-fi" you can view the holding page for the website i made
The HAUNTS Webpage


This is just a graphic montage for promotional use, just to get a few feelers out fo the graphic style or presentation



This is a photo shoot that ive art directed with the band, i have the same studio at my disposal for free to do another couple of shoots. For this i got all the props and built the set using fake walls ect.




Just a few logos ive been messing around with.... need much more work.



This is an example of the style of pop i intend to use in the packaging of the gatefold vinyl, although i am awaiting costing production Vs the budget. (obviously to presented in a different graphical style)

Kanika Akinshegun- Promoting a Fashion Designer

Idea:
Glitz, glamour and image shape a large part of society today. Ceremonies which praise and acknowledge celebrities work also largely focuses on what they wear and how they present themselves. Fashion and graphics work alongside each other in terms of promotion. To prove how good graphics can promote great fashion and draw extra attention I shall embark on promoting an up and coming fashion designer who shall appear in a fashion show called "I would like to thank..." held at the end of May. The designer’s pieces are based on the theme of the 'Oscars'

Aims:
To produce promotional material for the designer such as:
-Contact cards
-Posters
-website
-Look book of the designer's work which entails photographing on location.
-packaging for Promotional giveaway at the end of the show
Along side this I shall contact magazines to help platform her work

The outcome should help to establish the designer and draw in potential clients.

David Roberts FMP

I'm working with South Wales independent Record Label, Poisoned Whiskey Records.The Brief is to find solutions open to contribution from people surrounding the music scene in South Wales as well as promote the actual bands themselves. The aim is to encourage the involvement of local photographers, journalists, writers, designers and more involved to contribute work. In creating an outlet for those surrounding the scene as well as the bands then we aim to create an outlet for the creative of South Wales who don’t always get a chance.

From this, the aim is to continue to push the design through to the more mundane aspects of the label to give the label design continuity.

• Posters/Flyers/Stickers
• Merchandise
• Press Packs
• Web Virals

There may also be the opportunity to make a brief DVD presentation and work on the next Poisoned Whiskey Records release.

Oliver Simpson: VJ stock imagery

i am attracted by the relatively recent phenomenon of VJing, i.e. manipulating and projecting visuals to compliment live music. In general, i see a lot of rather crude imagery used for this purpose, and i think that VJs are in need of quality material. I will be producing a set of moving image clips which will be available for public use. Conscious that mainstream contemporary dance music is largely homogenous in its sound, i will create a diverse range of imagery in reaction to this. Clips will be designed to work as layers, making it possible to build complex visual structures. I will incorporate live action footage, animation (possibly some 3D work) and still photography, as well as other graphic elements including typography, in order to compile a wealth of imagery. I intend for this material to be used for a live event and will be in contact with professional VJs with whom i can engage.

Mary's Boutique

I have recently contacted one of my favourite brands - Paul's Boutique and enquired about producing a set of design work for them, as apart from their clothing, they do not appear to have any... But, having no graphic representation - tangible or even internet based Paul's Boutique clothing and accessories are highly desirable, selling in both Topshop & Selfridges. Will the introduction of graphic design improve the brand's popularity, its sense of identity and customer experience??

I have been asked to contact them early next week when Paul will be around and we can discuss the matters further. I'm really excited, as I think if they give me a big creative scope I will really enjoy the project. When I know more details I will let y'all know!

Jerrome Brown FMP

So after meeting Geff, the idea for my FMP has been resolved. I will be taking on the role as the curator of a legal Wall of Fame for Chelsea. For fourteen weeks I will be organising numerous graffiti writers from as far and wide as possible to come down and paint an allocated wall, each time filming the productions in order to display at the Final Show. At the end of the fourteen weeks a possible round up is for me to paint the wall myself getting three writers to judge whether I have learnt anything above my own abilities.
The aim of this project is to bring the graffiti writers out of the shadows and to display their creativity. This also brings the recognition of the art form to Chelsea.

Wednesday, 7 March 2007

Christine - New post

Hi guys, deleted my other posts to tidy things up a bit! Had a quick word with Geoff today concerning my FMP and future career ambitions (i want to teach art and design in secondary school) and tailoring my FMP to that. So here are some thoughts relating to that:

Graphic design in schools; is it encouraged?
Do parents encourage it?
General perceptions, likely to lead to a proper job?
Myths/preconceptions

Wondering how to tailor something around this, especially as it must have 'substantial use and purpose'. Does this mean that it has to be live, i.e, a live client? Was thinking of contacting dept education, connexions service etc, and see just what they give out when confronted with a teenager who expresses a desire to work in this field. Problem is, i don't want to be stuck doing leaflets etc, and certainly don't want to be doing something that might not even be used, which wouldn't do me any favours. Was also thinking of all the things i would have to say to a despairing parent after discovering their child had chosen graphic design as a career path; maybe the 'A-Z' of graphic design jobs, a book to allay all fears. Not sure if this is a bit silly though. Would going into the classroom be a better idea? Soz, in a bit of a pickle here, guess i'm wondering just how live, tangible and useful this should be!

Christine

Hey guys, sorry to scare you with the pic but just letting you know I had my photo shoot and photos on my personal blog will soon be there to view (if you dare!). Also I went to Harrods today to hand-deliver my letter from Geoff and they are still very interested in letting me sit in a window. Now I have my foot in the door I am intrigued as to if some of you would be interested in being in the window with me for some pictures? If so let me know. Also I was told by the director of marketing I was very persistant and they like that so there is a good tip for you.
I am meeting with a creative director within a company called Sectorlite next week to brainstorm more possibilities for my project and to perhaps help me with advertising on billboards.
Hope you are all well x

Ivy Amoah

Urban discovery

Ask anyone the important monuments in London and it is either ‘Trafalgar square’ or ‘Buckingham palace’. However London is full of lots of odd details that we as Londoners are not aware of.
My idea is to produce some sort of documentation for the local Londoner who does not realise what they have at their doorstep. (E.g. has anyone heard of the camel corps?)
I will need to create an Accompaniment to an exciting new urban discovery

Aim
Travel through London and explore and document all the interesting odd details I came across.
Ask locals what they find interesting/important in their community
Research into the history of the areas I come across.
(While I understand I cannot travel the whole of London in 14 weeks I do aim to go as further as I can. I will travel through all the boroughs in London and find the odd details in each borough so that in case one cannot travel on a long journey across the capital, they an exciting discovery locally)

Tuesday, 6 March 2007

Final Project - Karina


Hello everyone! I have posted my idea before about exploring Russian graphic design. My idea is to see how it is developing at the moment, and compare it to the British graphic design industry. I have already sent an email to Academy of Russian graphic design, where I explained my interest in what they are doing and asked them for some information. And now it is a big concern for me that this project is very broad, so I seriously need to narrow it down and think about the outcome. I would really like to work on this project, because I have a strong interest in it, and would like to know more about it.

So to narrow it down…

For my Final Project I’m going to explore the notion of Russian agitation posters, mostly during Soviet time, I’m particular interested in this because agitation posters were the foundation of Russian graphics.

Outcome:


Produce my own agitation posters, using the style and conception of traditional Soviet agitation posters. The posters will reflect the perception and the mood of our modern society and community exertion.

Aims:

• Research the history of graphic design in other culture
• Study the notion of Soviet poster
• Examine the structure, context, layout and overall design
• Produce my own poster, based on research, giving it a certain disposition.

Aimee- Glastonbury festival promo

Brief:

To design the promotional package for Glastonbury festival 2007, with reference to the going "back to basics" theme and intent this year.
The success of Glastonbury has meant that the advertising of it hasn't received a great deal of attention in recent years. The posters are basic, infused with too much colour and the design is repeated year after year. Charming as the posters are, the brand of Glastonbury is one people don't remember.

Motivation:

To create a visual identity that is refreshing and celebratory, whilst maintining the spirit and essence of the event.
To test the creative bounderies within a live brief for a worldwide established festival, which will also be an exercise to see the parallels of what I would produce, against those of the inhouse designer. This will include:

Posters
Adverts
Area Laminates:Performer, staff, guest, resident, camping
Vehicle passes
Entry tickets
Programmes
Glastonbury merchandise: t-shirts, wellies, hats, waterproofs

Here are some examples of previous years posters and current website:









































Juliana Davies - Georgia's New Album

I received Georgia's new album and it sounds beautiful! A lot of different options to work with! I've updated all the info on my blog, if anyone wants to take a look! unfortunately I can't upload the tracks to my blog, but i can email them if anyone is interested in listening!

Link to individual Blogs

Hi guys

I've added a links section that takes you to individual blogs just on the right. Sorry if i've missed anyone out - you can add your own link in the template section of the blog settings...

Anna

Make a name for myself - Alex Kirmitsis

Since the FMP is a great opportunity to promote the paths of graphic design that we are most interested to follow in the future, I would like to operate within the field of web design. I would also like to focus on the live market of Nicosia, Cyprus, since it is a market that I’m familiar of and easier for me to approach, as well as because it is a thriving and progressing market, since Cyprus’ inclusion in the European Union.
My aim will be to research and track down several companies, preferably ones that represent international brands, and design their websites. Some of them may already have existing, running websites, which I will attempt to re-design. The companies and enterprises I will select (or better, try to select) will be from various domains of the industry (fashion, music, medicine, property, sports etc), so that the project will have an interesting variety. All websites will have a similar and familiar layout, since my aim is to introduce my personal graphic touch in all the works so that they will appear balanced and in proportion when assembled and viewed together.
I have started researching and enquiring in the Cypriot market, anticipating to find worthwhile customers before I write this proposal. So far, I have found 3 companies that agreed to participate in this task. Fortunately, all of them from different industries.

1. Kirmico Ltd. is the official representative of the KYOCERA printers in Cyprus, also responsible for the importing and distributing of scanners, faxes, shredders and other office machines.

2. ESPRIT. The famous worldwide clothing brand.

3. Deep Horizons Recordings. The first electronic/dance production studio in Cyprus with a 7-year experience in house music production and DJing.

The project will be a live brief since the constructed websites will be published on the net and will be running normally. I will endeavour to overall find at least 4 or 5 different companies ranging from as much types of business as possible to create my collection of websites.
14 weeks will be just fine.

Joanne Separate Blog

Hello all,
Have joined the rest in setting up my own blog. Looking a weeny bit anemic at the moment, but it'll grow up to be big and strong blog, just like the others.

http://joannekproject.blogspot.com/

does anyone know how to add it to the list?
Cheers Mes Dears

Monday, 5 March 2007

70 Projects in 70 Days...Melissa Bavanandan








Key Points:

1)Project/ Structure
2)Motivation
3)Range
4)Clients to date
5)Outcome

Project/ Structure:
70 projects in 70 days – one project a day, for the 10 weeks until the Exhibition (14weeks- 2weeks assigned to secure information for work- 10 weeks worth of daily projects- 2 weeks to document, print and publish for Exhibition).

Motivation:
The ultimate challenge in terms of working in the world of Graphic Design.
This will also establish great contacts with various clients, and be a platform to exercise my love for working with people and organising.

Range:
The projects will range in time, scale, medium and genre.

Clients to date:
1) Music Band - Battle, signed to EMI/ Warner Brothers.
2) Car Graphics-private seller
3) AAR- Law practice
4) Metographic Jewllery
5) Sam Greenberg, fashion label, Carnaby Street
6) Private Buyer
7) Le Gun magazine
8) Senior Citizen Association, SELWFA
9) Solo artist, Paco Pais, Spain
10) Private Electrican
11) 1st year Photographic project
12) 2nd year Clip Art project- to be published in June
13) Private Buyer
14) St George's Charity shop
15) Graniph Design Awards
16) Smarty Pants, Dry cleaners
17) Chelle Griffiths
18) Rendevous (Timi Adedji DJ)
19) Elim Church
20) Apple, Regent Street
21) Lizzie Finn
22) Andy Steven, Graphic Design Facility
23) Guys, Kings and St. Thomas Cricket Club
24) Model, Lauren Rippingham, signed to Premier Model Agency
25) Funrun, sponsored by Volvo
26) Duke of Cambridge pub- wine menu
27) Iain Armstrong- production of 13th Floor, TV show
28) SELWFA, newsletter
29) Lahori Baba restaurant
30) Asya Samilbegovic
31) Designer cake
32) Textile specialist, Trinidad
33) Fashion Designer, Shantel Dyal, Canada
34) Rendevous
35) Battle
36) Florist, Julie Walten
37-44) Duke of Cambridge pub- posters
45-6) Post Office, N4
47) Sirens, Carnaby street
48) Designer, Ally Waller
49) Cheese and Fickle, Designer bags
50) Communist Activist, Sofie Buckland
51) Private cake specialist, Trinidad
52) Youth Development Scheme
53) King's College London Islamic Society
54) King's College London Bangladeshi society
55) J4Y- Youth Today, Leaders Tomorrow Assoc.
56) Lazy Oaf, Carnaby street
57) Never too Busy to be Beautiful Cosmetics
58) Lush
59) Toyota
60) Channel 4
61-66) Awaiting response/ in negotiation.
70) Wonderland magazine- Final piece will be published in June edition.

Outcome:
A separate gallery space that houses-
- All of the 98 projects (to be displayed in a catalogue).
-Individual documentation from point of contact to delivery.
- Various timelines/ timetables and charts to document them as a set and how they relate to each other.
- Feedback from all clients.

Anna Rhodes... in a spot of bother

I've just got my quote back from the maufacturers, and it's going to be insanely expensive.
You can see the emails at http://annarhodes.blogspot.com

It's clear I need serious fnancial help - funding or sponsorship. Does anyone have any ideas?

Anna

Mary Bogatcheva FMP

By winding up/‘punking’ various types of people, whether it is on the phone, in person, by mail/email, etc people’s reactions and their judgement may show the fundamental attitude of our modern day society. I plan to create possible scenarios where I can enquire information, direction, help & advice from people whilst testing their patience with a number of wind-ups.

These will include: seeing if I get judged trying to do everyday things dressed as a funny/evil character/person, or having a small ability to speak English, a difficulty to understand the person… (And many, many more I need to think of in order to record interesting footage on camera, video, and voice recorder.

14 weeks is a long time, and I think I will enjoy the challenge of going out and recording some funny/interesting/bizarre/cringing footage. The research I will collect I will use as a fundamental part of the final outcome(s) for my FMP, which may include illustration/type/photography/image-manipulation work that I want to work with & enjoy.

Sunday, 4 March 2007

Michelle Griffiths: make me famous


As exciting as my project is, I need to consider possible outcomes so that the work I do on my journey to celebrity world can be recorded in the correct way i.e photographs, video etc. I have saved all my emails that I have used to pester companies about jumping on the bandwagon of my fame so I can also consider using them. I was also thinking of advertising a website address along with everything I do (on poster campaign, on wall in House of Fraser) so that I can record if people are actually looking to see what 'this girl that keeps appearing' is all about.
I do not really want to make a scrapbook/diary.
I also am not keen on just having the website at the final show, plus I am rubbish at websites and the one I will have will be quite basic with just pics of what I have done in the 12 weeks.
I was thinking of maybe a series of magazine articles, all different styles (copying the styles of heat, elle, vogue etc) each one explaining one of the methods I tried to get famous with plus outcomes...
Any ideas would be really helpful, thanks guys.
Michelle

Saturday, 3 March 2007

Friday, 2 March 2007

Tara Hughes - Development of schadenfreude/guilty pleasures idea

The idea of a zoetrope of contemporary scandal focuses purely on imagery, so I want to explore the influence of language present in the text and print of popular newspapers and magazines.
My proposal is to collect daily, 1 tabloid, 1 broadsheet and 1 trashy celeb magazine (weekly) and cut out any instance of scandal/mockery/humiliation written purely for the readers pleasure – a Schadenfreudian pleasure. The writer John Portmann suggested 4 reasons for this feeling; Comedy ,Commitments to justice, Low self-esteem/ego boost and Malice.
Each comment, headline, article or image would then be archived within a book or newspaper format with details of the source, date page numbers etc.

In keeping with the initial idea of using a traditional Victorian moving image device to comment on the change in social entertainment, I want to construct an unassuming setting of a corner of a Victorian living room containing;
- A chest of drawers which would hold all the cut-outs categorised according to Portmann’s criteria.
- On top of the chest, a zoetrope with a perforated book of optional strips to slip in and watch.
- Beside, the archive book (perhaps in the form of a Victorian book).

So… from the outset, the scene would appear to contain innocent, traditional entertainment pieces but on closer inspection contemporary scandals/events would unfold.
The remaining sheets from the cut-outs would be displayed as wallpaper/hangings within the set.

To bring the project round full-circle, and also to look at the issue of temptation, I would like viewers to the show to have the opportunity to participate by taking a ‘guilty pleasure’ snippet from the drawers (perhaps held in small, glass jars), finding out where it came from in the archive book and then take the original printed sheet from the wall to gain the whole picture and context.

Finally, (if it worked) all that would be left is the collection of texts and perhaps a logbook detailing how the information and imagery made people feel (according to Pormann’s criteria).
If everything had been taken, would it be true to accuse the media of encouraging Schadenfreude or perhaps we just can’t resist the natural temptation to witness another’s downfall?!

Any feedback appreciated

Thursday, 1 March 2007

Another idea! - Stephanie

When going to an art gallery, we see all these paintings from one certain artist and that made me think of showing my work, but in another way : instead of having lots of paintings, just have one that regroups all the other paintings.

My final project will represent all the work i've done since coming to Chelsea.
I've been thinking of gathering together all the work i've done since Foundation and creating a new piece of work. These would be transferred onto a canvas, material (unsure about the medium i'll be using : could be silk-screened, printed on, stitched on, painted, or maybe a mix ..)

CMZ's FMP

After much dwelling I have decided I want to do a live project in the identity and communication area. The association in question is called 'EYES'. EYES is an international networking platform for extraordinary young individuals with unique entrepreneurial talent, they run an interactive intranet which allows members to keep in touch and share knowledge. I would be working alongside one of the core members and would have a real brief with already set dates.

Problem:
Current brand image is mis-aligned with its core target: the EYES members and candidates. Lack of an official communication strategy consequently resulting in the organization's under-performance. http://www.eyes-online.org/

Aims:
Develop a new communication strategy to improve member involvement, excitement and ignite entrepreneurial behaviour; increase sense of ownership.

Deliverables
1. Improve brand image
- Style Book: new branding scheme
- Apply above across all existing media
2. Develop new communications strategy
- Internal
- External

carla.

Anna's new blog...

my new blog is up at http://annarhodes.blogspot.com

Joanna Zhou - Gashapon Blog

I will continue updates of my FMP at this address: http://joannazhoufmp.blogspot.com.

David Roberts: Poisoned Whiskey Records

Poisoned Whiskey Records in an underground an up and coming independent Record label based in South Wales. Their aim has always been to help the music community in South Wales. Both bands and people involved in the music community (Photographers, Journalists, Promoters, Designers) are actively encouraged to contribute to Poisoned Whiskey's events. Poisoned Whiskey Records did a lot to help me in when I was back in Wales.

Their own description of what they do is:

"We're a very proud DIY Record label based in the hideously dark and scary Rhondda Valleys in South Wales. Punk rock by nature, not by genre, Poisoned Whiskey is a group of like minded individuals who are about music and camaraderie, supporting our local scene and supporting our friends, whether they be band's, writer's, artists or vagrants. We put on gig's and club nights around our area, always paying the band's, and putting the rest back in to the label to release kick ass records!!!"

I'm waiting full confirmation of what they need from me, but I will be conducting a full overhaul of their design output in order to assist with their push to reach out further.

Preliminary discussions has raised this list of outcomes for consideration:

Website
Poster Layouts for future gig promotions
Flyer Design Layouts, Stickers
Merchandise.
Press pack for promoting the label and it's bands further (maybe including a Dvd, with brief promotional video)
Web virals to spread through the web.
Design and promotion for a future record release.

Olga, The meaning of your name

Recently i read a book about the meaning of name on our life and character. I find it really interesting and kind of bizarre to think that in a way our parents without even knowing it with a chosen name give us a particular part of character. I don't really know yet where to go with it, but i find it very fascinating.

Aimee Gillett - design for festival

I want to direct my final project towards a number of interests, one of which is events organisation. What better way to do it than to design for the event my hometown is renowned for? Glastonbury festival of music and performing arts.
I have approached the only designer of the festival, as well as the events organiser and asked whether they would be interested in me designing promotional graphics for the event at the end of June. Although they would like to maintain the spirit of the pyramid stage within their identity, (representing the glastonbury tour) they are open to new ideas for the festival's visual look to promote in and around the local area. The organiser has also informed me that the festival is preparing to open a new area this year called 'The park'. This will host live acoustic performances, DJ sets, poetry and plays, all in celebration of the very first festival 37 years ago and she would like this area promoted due to its new location.
The body of the project will entail designing a visual look for the festival based on the theme of it going 'back to basics' this year. This will extend to: website, posters, schedule posters specifying events such as: film, plays, performances, tickets, vehicle passes, zone passes and guides handed out on site. All of which involve working alongside the designer and the organiser which I feel is a great opportunity. The specifics are not completely clarified at this point. I am meeting the designer and festival office manager on tuesday next week to organise in more detail. I would really appreciate some feedback on this project. I understand its a big undertaking and quite a bit of responsibility. I think its a great project to get immersed in.

Cristina Pais - My Antitype

I'm interested in the theme of my dissertation that is about the power of brands and how they influence us as consumers to buy their products. This is mostly based on their corporate identities and publicity, looking for a particular audience. They don't want to sell to everyone but to a particular public "their public". Therefore, they rely on design to show their personalities or brand identities. Then, we'll buy their product if we feel identified with the brand, to show something about us to the rest (Argos' public is different than Heals', Benji's is different from Starbucks, etc.). This make people feel that they belong to a particular group, and this is something that, according to my research, humans need.

I aim to challenge myself and forget about my own personal style when designing, using as many others as I can. With this I would like to reach different audiences, not just the public that share my taste and feel identified with what I produce.

The outcome will consist of different illustrations that won't look cristina at all. (To help people who don't know my work to understand this I'll have previous work showing my own personal style.) I will combine images and type and, at the end, they will take the shape of a book or a huge poster with all my antitype illustrations -you wouldn't guess I made them.

With this I want to explore my design skills and see if I'm able to forget about my style, and adapt my design skills to many different others. (The fact that is not my own personal style doesn't mean that I don't like the others, I just don't feel identified with them.)

I will try different techniques that I wouldn't normally use (like watercolour or collage) and this will show variety in my portfolio. I'll also use Fontlab and different printing options.

F.P.idea - Karina (update)




This is some graphic work I found, which is just going to be shown at 13th Exhibition of the Advertising Industry in Moscow this march, its called Design and Advertisement.
As a matter of fact, there was no foundation of Russian design – because of 70 years lead in not market space affect. Some people say there was no design in Soviet Union, whereas others say it was, for example one of Russian leading newspapers – ‘Hammer and Sickle’ - the best trade mark of all times. Some agree that the basic feature of the Soviet design - its isolation from commerce.
So going back to the idea of graphic design in other cultures, and my desire to explore it, I was thinking about the outcome. Looking at history of graphic design in Russia, for example, my home country, I would probably be able to meet designers working in this area (I also though it can be useful for me in the future). The idea is to see how graphic design is developing, what its stage level at this point. So to sum up, the outcome will be based on graphics, and inspired by graphic designers, who are appreciated in Russia now. I understand that it is a huge project, and I probably won’t have enough time to explore a whole area, but I would really like to start researching it and if I do hope to find the solution for the final outcome. To narrow it down I will probably be looking at Soviet agitation posters, and how nowadays graphic design in Russia has changed, what it’s inspired by.

Aims:

-Explore and research the development of graphic design (in the atmosphere of certain culture)
-Visit exhibitions, meet professionals
-Analyze and compare
-Produce the outcome

Wednesday, 28 February 2007

Mathew Wood Updated Post: Subverted Stationary






With designers seemingly conditioned by traditions when it comes to formal stationary, I propose to challenge the traditional form and notions for such occasions as christenings, birthdays, weddings, divorce and death to reflect today’s urban values.

Should birthday cards for boys still be represented as blue with a football, when the increase in childhood obesity has meant a lack of interest in sports participation and when the modern day celebrity icons of young boys openly portray their metrosexuality? Why do wedding invitations have to be represented as pure and white when the ideal of holy matrimony itself is being challenged by more contemporary relationships such as cybersex, dogging and swinging?

I aim to subvert the meaning of a whole host of formal stationary, and create the ultimate collection to represent contemporary
socitey.

Key Points:

1. Graphics designers seemingly conditioned by traditions

2. Challenging the form, use and tradition of a whole range of
formal stationary

3. Looking at occassions: Christening, birthdays, weddings,divorce & death

4. Subvert the meaning of a greeting in order to test the boundaries of conventinonal imagery and introduce irony into the commercial domain.

Anna Rhodes

Bullet Points for Thursday:

  • Begin by talking about my dissertation 'The Appropriation of 'Vintage' on Second Hand Clothes by The Fashion Industry'. Talk about the importance of Nostalgia in a post-modern world and the pros and cons of the current trend of it's use within design.
  • Explain that I will manifest this concept in a fully working, scaled up, adult sized children's coin operated ride. It will take the form of a giraffe, (see below) and I will talk about the reasons for this.
  • This project will bring together a whole manner of skills in terms of art direction, which I hope to pursue after leaving Chelsea.
  • On the 21st Feb I spoke to Patrick Lamb of Severn Lamb UK manufacturers who have agreed to make the ride for me. I will be involved with every step of the manufacturing process, making every decision, but will employ a project manager.
  • To accompany the ride I will keep and design a Log Book showing every step of the decision and manufacturing process.

Main aims for my project: "Getting famous in 12 weeks!"

My aim for this project is to

-Explore the potential of print and media to become famous without there being a particular reason why. This seems to be easy these days to be famous for nothing.

-I will use various methods to attempt to do this – I have not set boundaries.

To date
-Professional photographs being organised
-Harrods are interested in allowing me to use a shop window
-House of Fraser have agreed to give me a space in the store for promotion

This is my chance to
-Get an insight into ways of getting noticed within the industry
-test the media – see what companies are willing to help
-enter the world of PR
-push my own limits of creativity and test my own skills.

Events to be confirmed
- appearing on t.v
- poster campaign
-newspaper print / press

Main Points to Make - Joanne



I’m interested in the current gap in contemporary Fashion media. There is a lot of potential in using the technology available today to further the way the public interacts with Fashion and also the way that its media is produced.

Fashion media hasn’t progressed alongside other disciplines and is still very much dependent upon the traditional static photographic format. This project will endeavour to show that the way that Fashion is advertised can really benefit from the advantages a digital moving image and interactive platform has over print.

SHOWstudio has been my main focus/ motivation as they are one of the only collectives to really innovate and produce genuinely exciting work that pushes the boundaries of what fashion media is and how it is produced. Also, how this is a potential solution to their problem of not generating any profit. References shown: Thirty Men- Live Sittings and Synaesthesia Interactive.


That this project continues on from the research I’ve conducted for the Fashion in Film Festival and thesis that discusses the cultural production of Fashion- mainly Fashion’s adoption of the language of the Art world (both visually and literally). How this partnership generates artistic and intellectual capital that demands that Fashion be seen and discussed in the same way as Art and how this project seeks to provide a format for advertising that will build upon that.

That the boundaries will come from working with a client instead of measuring up to competitors, as there isn’t really anything similar at the moment.

Joanna Zhou - Gashapon Icons



Summary:
  • Introduce ‘gashapon machines’ into UK vocabulary and culture.
  • Highlight the increasing influence of Japanese culture in western countries and the novelty or alienation it entails.
  • Outline the functionality of gashapon machines (collectable item sets for children and adults).
  • Explore the notion of collecting objects in order to create a sense of purpose and belonging.
  • Design and make sets of gashapon which reinforce personal identity within cultural (or graphic?) contexts.

My FMP is based upon the gashapon machine. These Japanese vending machines have suddenly emerged in many European cities within the past few years, creating a highly visible icon of global culture. In Japan, gashapon machines enjoy a cult status because they dispense collectable sets of toys or novelty items which are extremely popular with all age groups (not just children). My aim is to explore the human obsession for collecting things and how this creates a sense of purpose and identity.

The location, content and functionality of a gashapon machine make these urges particularly acute, thus I plan to place several in the degree show to tempt visitors into collecting a slice (or more) of Chelsea! The exact contents are yet to be decided though I'm leaning towards themes of culture and/or graphics. In Japan, gashapon machines always contain things relevant to their environment (machines in a red-light district will actually dispense vibrators and thongs), so it seems appropriate, albeit slightly obvious, to link one in a degree show with design.

Current progress: I'm working together with a UK based company Tokyotoys to get hold of gashapon machines, modified for pound coins. Tokyotoys import a lot of japanese merchandise (including gashapon) and can provide all the balls I need for free. They're also willing to buy the machines from me afterwards to use at trade shows. I'm also sourcing factories in China that may be able to produce the items needed inside the balls.

Kimberley Vousden








Bullet Points for Thursday

- Begin stating my passion for tactile print in evermore digitized environment

- Explain that I want to hold an exhibition posing the question of the relevance/richness of tactile print in contrast with our evermore digitized environment.

-This exhibition will be held at the St Bride Institute, it's own plight of renovation or closure suggesting a general feel that analogue print processes have little to offer contemporary design.

- Spoke with Nigel Roche on Tuesday 20Th Feb, eager for me to be fully involved with committee; interested in incorporating American Branch of the "Friends of St Bride's" to provoke interest.

- Designers/enthusiasts will be approached to submit work/statements that best portray this and why they think the library is a valuable resource; They will be asked to offer work (perhaps inspired or researched using the libraries resources) and editorial that reflect their passion for analogue print. People such as: Alan Kitching, Derek Birdsall etc

- Promotional Material to be designed and 'printed' by myself for the event. Proceeds given to the libraries £7 million pound renovation project. Further promotions i.e newspapers, radio stations etc will be needed to generate interest. Separate online website is a possibility. Special blog site set up posing the question, 'Is the St Bride Library and what it stand for still relevant today?'

St Bride Library (Pre-Renovation)
AIGA Walker Art Center Brochure (Below)







P*nk you! (Mary Bogatcheva)

As the direction of my portfolio and of my future pathway is print based, I would like to base my FMP on a topic that would allow me to do so. By winding up / ‘punking’ people (of all ages) whether it is on the phone, in person, by mail/email, etc people’s reactions may show the fundamental attitude of our modern day society.

14 weeks is a long time, and I think I will enjoy the challenge of going out and getting some funny/interesting/bizarre/cringing footage. The research that I will collect will play an important part in the final outcome(s) of perhaps partly illustrational/type/photography/image manipulation that I am interested in, want to work with and enjoy.

Aleister Kelman: Intimate Apparel

  • My project will require that I engross myself in the psyche of the female consumer and that I engage totally with their considerations, wants and needs
  • I will be designing, from scratch, the look and feel of a lingerie designer including identity, photography, look book and online interface
  • Working closely with my client I am looking to create a new graphic that is mindful of obvious points of reference such as Agent Provocateur and avoids stereotypes, in terms of male gaze, domination et al.
  • In terms of the intimate apparel market my client stands at the high/luxury end owing to the bespoke, limited edition nature of her work (and this exclusive hand made aspect in turn informs the price accordingly)
  • To sum up the rationale behind her spring/summer 07 range, it is very much rich tones on tones, hourglass silhouettes emphasizing bust/hips, and absolute comfort for the wearer.
  • Throughout I will be working and coordinating with photographers, venues, make-up artists, hair stylists and models as well as communicating with marketing and press professionals.

Anna Rhodes

I have always been interested in things from the past - things I can remember and things that came before me. I recently wrote my dissertation around the current trend for vintage and second hand clothes entitled, 'The Appropriation of 'Vintage' on Second Hand Clothes by the Fashion Industry'. It was about the way in which the media took the age old idea of wearing second hand and vintage clothes - be it for quality or individuality, and bastardised and democratised the concept as a trend, thus changing the meaning.

Nostalgia, in our post-modern society plays a huge role. We are seduced by the idea of a mythological age that seemed less complicated, more safe and more charming.

Unfortunately, designers have come to rely on images and styles of the past to make their designs seem more warming to the client. I have seen evidence of designers who dress modern design in old clothes, a warm layer of nostalgia, as a way to make things seem comforting, whether the product/magazine/design is suited to the style or not.

I have manifested this idea into a project which will result in an adult sized childrens coin operated ride. This scaled up, bizarre object will be fully working. Around 7ft in height it will give the rider the same experience an original ride gives small children, an experience i'm sure most people have had in their childhood. The ride will be in the shape of a giraffe. (below)

Accompanying it will be a log book documenting the decision making process, and recording every step of the way - e.g. why i made it a giraffe, why a ride etc. It will be a celebratory and obsurd object that i feel will look great as a 3D object in the show.

Graphics will be available to look at tomorrow.

Anna

Tara Hughes Schadenfreude/Guilty pleasures

Ok a clarified version of my extended blog;
Outcomes surrounding the theme of Schadenfreude (pleasure in the misfortunes of others) and it's analogy within the term 'guilty pleasure'.

1. A victorian styled zoetrope (early moving image device)
- To human scale - for a heightened sense of relation and to be positioned in locations across the city inviting public participation in spinning the piece to reveal a celeb scandal.
- Questions temptation and media influence in encouraging us to delight in the downfall of high-profiled figures. Also highlights the shift from the machine used as traditional, family entertainment to how we get our thrills in contemporary society i.e. trashy mags, and reality tv.
- One zoetrope would be constructed with several monochrome graphic strips of scandelous/salacious events to be inserted.
- Overall motive could be to bring the tabooed emotion into the light and create a public platform for people to celebrate an accepted, natural feeling rather than a guilty pleasure.

2. Same outcome of a zoetrope but instead playing on the idea of the emotion being perceived as private and guilty so the piece would be a detailed miniature.
- portable, perhaps collapsable device so one could sneekingly lift their spirits, boost an ego, or gain a laugh.
- Sized for hand-bag, pocket, office desk drawer etc
- collectable strips of humiliating events to be inserted into main piece.

3. Photographic collection of Schadenfreudian reactions
- Smirks, smugness, giggles, subtle physical manifestations we all feel daily.
- Capture everyday examples eg. bus driver's smugness when closing doors to someone out in rain etc.
- Printed large scale with annotated descriptions to evoke uncomfortable feelings.

4. 'Guilty pleasures amnesty'
- Advertise for people in the city to donate objects, collections etc that they are ashmed to admit to loving/owning.
- Archive or catalogue the objects, perhaps build profiles of owners.
-Photograph them in an effort to find attractiveness/usefullness

Any feedback greatly appreciated.



Tara Hughes

My ideas seem to have become lost in the sea of blogs, so just to refresh and gain some more feedback...

GUILTY PLEASURES
As Schadenfreude is often considered the ultimate guilty pleasure, below are possible outcomes to this theme.

1. Though everyday experiences of Schadenfreude (pleasure derived from the misfortunes of others) are interesting on an observational level, I'm thinking more about the current climate whereby the media actively encourage us to feel the tabooed emotion and increase a hunger to see humiliating photos of stars or hear about the scandelous lives of politicians. I've thought of producing an outcome that highlights this media influence and social comment in a non-preachy way.
Therefore, an alternative, sophisticated method of re-telling a glossy, overhyped celeb scandal would be to present it in monochrome within a zoetrope (reminiscent of the Victorian era). This would also comment on the shift from what was considered traditional family entertainment to how we gain our thrills today.

The zoetrope itself would have most effect and a heightned sense of relation to the viewer if it were to human scale. One piece would be constructed with many graphic strips of the embarrassing misfortunes available to slot in.

Considering the scale of the piece and the fact that it would be positioned in various locations in the city (particularly squares, as almost circus/freak show events) it would invite the ultimate opportunity for Schadenfreude as the public would be in control of it's movement. Without their participation, the scandals/misfortunes would not unfold and so again it plays with the idea of temptation.
Perhaps the whole motive could be to take the stigma out of an emotion we all feel but deny to exist. Making the experience so public could take it from being a guilty pleasure, to one of accepted celebration!

2. The opposite of a celebrated pleasure would be in considering Schadenfreude as a 'guilty pleasure'. Therefore, perhaps the above idea would work on the complete opposite scale of being a miniature zoetrope produced in beautiful detail, and designed as a portable device to sneekingly lift one's spirits, boost an ego or to gain a malicious laugh?

3. Simply, a photographic collection of hiddden Schadenfreudian smirks and giggles from all walks of daily life. For example a bus driver's self-satisfaction when closing the door to someone left standing in the rain, a student's subtle glee when a fellow competing peer has their work critised and so on. Small-scale subtle shows and physical manifestations of Schadenfreude rarely noticed but captured on film. The images could become large prints annotated to describe from where such smugness was retreived creating uncomfortable reactions amongst viewers.

3. In isolating this term of the 'guilty pleasure', I thought of finding out exactly what people in London are ashamed to admit to loving or owning. As a nosey person I'm always intrigued to know what people have hidden under their beds, in their bottom drawers and hide away when they are expecting visitors.
The idea would be to advertise for a 'Guilty Pleasures amnesty' where the public would hand in all their embarrassing and cringeworthy objects, clothes, ornaments and nerdy collections. The objects could be archived and photographed in an attempt to find some glimmer of attractiveness or purpose.

Ana Freitas - Brighter Journal 2 (update)

Brighter Journal > Issue 2

  • The second edition of the Brighter Journal: a very real way to explore my design skills and boundaries whilst pursuing my fascination for the world of publishing

  • I will be working as art director alongside a small editorial team of 3rd year GDC students who will contribute toward the journal, creating a broader and more relevant set of contents

  • Journal's design/aesthetics will be connected to the final degree show theme, interpreting 'bright as light', as opposed to heavy/darkness

  • I will combine new approaches to typography/print/material/size and distribution to give the journal a fresh feel

  • F.P. - Karina

    Hey! I also was thinking about another idea, I know it might sound silly and not worth to spend 14 weeks on, but I was thinking, you know how we keep posting idea after idea all the time since this blog started, hoping to get it right and if it is not we just find another one and so on and so on. It would be interesting to just gather all ideas from this blog, the ones which weren’t successful and maybe produce something, like a ‘Portfolio of what not to do for Final Major Project’ or maybe try and use all unsuccessful project ideas and compare them to the final outcomes. This is just something to think about, any suggestions?
    Thanks guys